Choose a fragrance concentration type to see its typical fragrance oil percentage, estimated wear time on skin, usual price-per-ml positioning, and application tips.
Have a bottle already? Enter its volume and the same concentration type above to estimate how much pure fragrance essence it contains.
This is an informative estimate based on the middle of the typical concentration range for the selected type, not the exact formula of any specific fragrance, which each house keeps confidential.
London's perfume houses and the British approach to concentration
Britain has its own long perfumery tradition, led by houses such as Floris, founded in London in 1730, and Penhaligon's, founded in 1870, both still trading from their original neighbourhoods around St James's and Covent Garden. British perfumery has historically leaned toward restrained, soap-and-linen-inspired scents at Eau de Toilette or Eau de Cologne strength rather than the heavier Extrait concentrations more associated with Paris, which is one reason department stores such as Selfridges and Liberty carry such a wide Eau de Toilette range aimed at everyday wear rather than occasion-only use.
Why concentration matters more than brand name when buying in the UK
UK retailers frequently discount Eau de Toilette heavily around Christmas and Black Friday, which makes it tempting to judge value purely by price per bottle. A 50ml Eau de Parfum at roughly 15 to 20 percent fragrance oil usually works out better value per wear than a similarly priced 100ml Eau de Toilette at 5 to 15 percent, since fewer sprays are typically needed to reach the same scent strength. Checking the concentration on the box, listed as parfum, EDP, EDT or cologne, before comparing prices per ml gives a more accurate read on which bottle actually lasts longer.
Application habits that make British weather work against you
Cooler, damper UK weather for much of the year means fragrance projects less readily than in a hot, dry climate, so applying to pulse points immediately after a shower, while skin is still slightly warm and damp, tends to give noticeably better results than spraying onto cold, dry skin later in the day. Central heating indoors during autumn and winter can also cause a lighter Eau de Toilette to fade faster than expected, which is when reapplying once around midday, rather than assuming a single morning spray will last the whole day, becomes useful.
What this guide cannot tell you
Exact percentages are set individually by each fragrance house and are rarely published, so the ranges shown here are typical ranges recognised across the fragrance industry rather than the precise formula of any specific bottle. Real wear time also depends heavily on skin chemistry, the fragrance family, indoor heating and outdoor climate, and the amount applied, so the estimates on this page are a starting reference, not a guarantee for a specific bottle.