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Embroidery Thread Converter
Convert embroidery floss references between the three major brands: DMC, Anchor, and Madeira. Conversions are approximate, exact color matches do not always exist.
About the brands
- DMC: the most widely used reference worldwide. Most patterns are written with DMC numbers. DMC floss has good colorfastness and wide availability.
- Anchor: popular in the UK and Europe. Uses a different numbering system. Anchor colors can vary slightly from DMC equivalents.
- Madeira: known for colorfastness and specialty ranges (silk, metallic). Used by some European patterns.
How to find a match
- Search by color name (e.g. "Christmas red"), DMC number (e.g. "304"), or brand (e.g. "Anchor 47")
- When no exact match exists, the closest available color is shown
- For critical projects, compare threads physically before substituting
Cross-stitch and embroidery tips
- Most cross-stitch patterns use 2 strands of 6-strand floss on 14-count Aida fabric
- Separate strands before stitching, this improves coverage and reduces tangling
- Work with 45-50 cm lengths to reduce wear on the thread
- Wash finished pieces by hand in cool water with mild soap; lay flat to dry
Brand origins and UK context
Understanding the brands helps explain why UK and European patterns sometimes list different reference numbers for the same project:
- Anchor: originally produced by J. & P. Coats in Paisley, Scotland. Anchor is the traditional UK embroidery floss brand and is the default in older British patterns, cross-stitch kits, and magazines like Cross Stitcher and The World of Cross Stitching. Now part of the global Coats Group.
- DMC: founded in Mulhouse, Alsace (France) in 1746. DMC is the global standard for patterns published internationally , most online patterns and modern kits use DMC numbers. Widely stocked in UK craft shops.
- Madeira: German brand (Freiburg im Breisgau) known for colorfastness and specialist ranges (silk, metallic, glow-in-the-dark). Less common in UK high street shops but available online and in specialist stores.
- Zweigart: German manufacturer (Sindelfingen, Baden-Württemberg) , the dominant brand for Aida fabric and evenweave in Europe. Most European embroidery canvas is Zweigart, even when not labelled as such.