About the JSON-LD Schema Generator

Generates valid schema.org JSON-LD markup for the most common structured data types. Paste the output into a <script type="application/ld+json"> tag in the <head> of your page.

Available schema types

Article: blog posts, news, editorial content. Enables article rich snippets with author and date in SERPs.
FAQ Page: pages with question-and-answer sections. Google may show expandable Q&A directly in search results.
Product: e-commerce product pages with price, availability, and review ratings. Enables price and star ratings in results.
Breadcrumb List: site navigation hierarchy. Replaces the URL with a breadcrumb trail in Google SERPs.
Organization: company or brand information with social profiles. Helps knowledge panels and brand recognition.
Local Business: physical locations with address, phone, and opening hours. Essential for local SEO.

Why use structured data?

Structured data helps search engines understand what your content is about, which can unlock rich snippets: improved search result formats that include ratings, prices, FAQ dropdowns, or breadcrumbs. Rich snippets typically improve click-through rate by 20-30%.

How to implement JSON-LD

Generate the JSON-LD for the appropriate schema type
Copy the output and paste it into a <script type="application/ld+json"> tag in your page's <head>
Validate the implementation using Google's Rich Results Test