What meta tags does a page actually need?
Everything a crawler or a chat app knows about your page before it loads comes from the <head> section. Three tags matter most: the <title> tag (aim for 50 to 60 characters, or it gets cut off in search results), the meta description (150 to 160 characters, the sales pitch under your listing), and the canonical tag, which tells Google which URL is the real one when a page is reachable through more than one address.
Miss these and browsers and crawlers guess. Google will often pull a random paragraph from the page body to build a description, which rarely reads well and rarely matches what the searcher typed.
The Meta Tag Generator builds the full set, title, description, robots, canonical and viewport, from a short form, ready to paste into your head section.
What does the page look like when it's shared on WhatsApp or LinkedIn?
Sharing a link on WhatsApp, LinkedIn or X does not use your meta description. It reads Open Graph tags instead: og:title, og:description, og:image, and og:type. Without them, some platforms fall back to grabbing the first image and paragraph they find, which is often a logo or a cookie banner.
The image is the part most sites get wrong. og:image should point to a picture sized 1200 by 630 pixels, the ratio LinkedIn and WhatsApp both crop to. Anything smaller gets stretched and looks blurry in the preview card.
The Open Graph Preview tool renders the card exactly as WhatsApp, LinkedIn and X would show it, so you catch a missing or oddly cropped image before a client shares the link with their whole team.
What does the listing look like on Google?
The Google search snippet is built from your title tag and meta description, but Google frequently rewrites either one if it judges the original a poor match for the search query, particularly on mobile, where the title truncates sooner. Desktop shows roughly 600 pixels of title text; mobile gives you noticeably less room.
The SERP Preview tool shows your title and description as a desktop and mobile snippet side by side, with a live character counter, so you can trim before Google trims for you.
How do I get star ratings or FAQ dropdowns on Google?
Rich results, star ratings, recipe cook times, FAQ dropdowns, come from structured data written in JSON-LD and placed in the page head, following the schema.org vocabulary. A basic Article example:
{"@context":"https://schema.org","@type":"Article","headline":"Page title","author":{"@type":"Person","name":"Author name"}}
Markup alone does not guarantee a rich result appears, Google decides that, but without valid markup it never will.
The Schema Generator builds valid JSON-LD for Article, Product, FAQ, Recipe and other common types, output ready to paste straight into your page.