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Flesch-Kincaid Grade
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Flesch Reading Ease
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Gunning Fog Index
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Estimated level
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Words
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Sentences
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Syllables
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Complex words
Readability Analyzer
Analyzes text using multiple readability formulas to estimate the education level required to understand it easily. Useful for content targeting specific audiences.
Readability formulas
- Flesch Reading Ease: score 0-100; higher = easier. 60-70 is standard/plain English. Below 30 is very difficult (academic).
- Flesch-Kincaid Grade Level: maps to US school grades. Grade 8 = 13-14 year olds. Target grade 6-8 for most web content.
- Gunning Fog Index: estimates years of formal education needed. Below 12 is accessible to most adults.
- SMOG Grade: Simple Measure of Gobbledegook; estimates years of education needed to understand the text.
Readability targets by content type
| Content type | Target grade | Flesch score |
|---|---|---|
| Popular fiction, news articles | 6-8 | 60-80 |
| Business documents, emails | 8-10 | 50-70 |
| Academic papers | 12+ | 30-50 |
| Legal documents | 16+ | 0-30 |
How to improve readability
- Use shorter sentences (aim for 15-20 words average)
- Replace long/complex words with shorter synonyms
- Break up long paragraphs
- Use active voice instead of passive
- Avoid jargon when writing for a general audience
UK plain language standards
The Flesch formulas were developed and calibrated for English, so scores are directly usable for UK content. Key benchmarks:
- gov.uk content design standard: the Government Digital Service targets a reading age of 9 (Grade 4 US equivalent, Flesch ~65-70). Their style guide bans passive voice, nominalisations ("implementation of" → "implement"), and sentences over 25 words.
- Plain English Campaign: their Crystal Mark accreditation requires a Flesch Reading Ease above 60 and an average sentence length under 20 words. Around 16 million UK adults have literacy difficulties (equivalent to reading age 11 or below).
- Legal documents: UK courts have pushed for "plain English" in consumer contracts since the Unfair Terms in Consumer Contracts Regulations 1999. A Flesch score below 30 in a consumer-facing contract is a potential red flag.